Personally Inviting People To Easter Is Easier Than Ever
It is never too early to talk about how many pastel M&Ms, Cadbury eggs, or Starburst jelly beans you are going to eat this Easter season, is it? While Easter does bring delicious treats for all ages to enjoy, it is also a season of reflection and meditation as the crucifixion and resurrection of Jesus approaches. For Christ-followers, Easter brings a sense of peace and thankfulness as we acknowledge the sacrifice that Jesus made for all mankind many years ago. For non-believers, it might just be about the egg hunts and candy. But, it does not have to be.
Similar to Christmas, Easter is a time where people are looking to try out a new church or returning to church after a hiatus. Research shows that when the holidays roll around, there’s an increase in searches online for churches, and this is especially true at Easter. In fact, the highest share of searches for “church” is on the week of Easter Sunday. This helps prove the great opportunity that Easter provides as an entry point into your church.
There is nothing more powerful than a personal invitation to church. A visitor’s journey doesn’t start with the initial greeting at the church doors. It starts with a personal relationship.
Why Personal Invitations Matter
According to Christianity Today, LifeWay Research conducted a survey of 15,000 adults for the North American Mission Board to try to determine which of 13 approaches is the best-received when a church wants to be heard. The research proves that best-received medium of communication for seeing new people walk into a church is, well, a personal invitation. Here’s the proof:
- 67% of Americans say a personal invitation from a family member would be very or somewhat effective in getting them to visit a church.
- 63% of Americans say a personal invitation from a friend or neighbor would be very or somewhat effective in getting them to visit a church.
- 56% of Americans are very or somewhat willing to receive information about a local congregation or faith community from a friend or neighbor
Equip And Empower Your Church With Push Notifications
When you are shepherding church members and attenders, creativity is often required when you want them to engage in an event or ministry. Whether it is to serve, give, or grow, if people are invested in your mission and values, they will listen and have the desire to follow through on whatever is being requested of them.
With a church app, you can send targeted reminders with push notifications right to a mobile device. And, you can even add emojis ⛪️ ? to make your reminder about inviting people to Easter more fun.
Geo-targeted notifications are also key to sending reminders to people to invite others to Easter services. This feature provides the ability to establish a radius around a pre-defined area so the opportunity to interact with someone during their regular weekly routine. As your app users enter the defined area, you can set the app to push a message to them. Some great places to geo-target include daycare centers, schools, gyms, grocery stores, shopping malls, restaurants, or coffee shops. These are common places where people may have friends or acquaintances that can be invited to church. By reminding your audience of the opportunity to invite someone to Easter in real time, the more likely they are to take a step and extend an invitation.
By helping churches grow through member engagement, we are deeply invested in changing lives for the Gospel. We are passionate about helping you be the most impactful leader you can be for your community, and for us, that begins by providing the tools to make connection and meaningful communication available at your fingertips.