TLC Your App: Episode 1 – Easy ways to create Video for your community
If you haven’t noticed yet, video is the king of media these days. Videos are constantly being circulated, watched, and shared. People spend an average of 67 minutes a day watching online video content, and more than 500 million hours of videos are watched on YouTube each day. That’s a lot of video. Video is not only a great storyteller, it has the ability to create a powerful experience for the viewer. It’s captivating, personal, and versatile.
Churches have a lot of external noise to compete with when trying to get their message out. Chances are, you’re looking for ways to capture people’s attention and convey your message in a way that truly resonates with them. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read. Video generates 1200% more shares than both images and text. One thing is clear: video is the most engaging and shareable form of media in today’s world.
So how can you incorporate video into your church engagement strategy?
- Live stream your services and special events so people can tune in from afar. Have your pastor ‘go live’ on Facebook on a random weekday.
- House your entire library of past sermons in your app, or sprinkle videos throughout your app using feature hubs.
- Create a special video series (like a video blog a.k.a. vlog) around a certain topic, like a devotional series or church staff spotlight.
- Use in-app communication tools like push messages to spread the word about your video content.
Think you need to be a pro to create a video that’s worth sharing? Think again. Newer mobile devices have amazing cameras that are perfect for shooting lo-fi, personal clips to share with your community. Whether your goal is to make weekly announcements more fun, share experiences from a mission trip, or connect with people who are unable to attend weekly services, video is easier than ever.