What is a CTA?
CTA stands for call-to-action.
Simply put, it’s the part of your church app, website, email communications, and other content that prompts users to perform a specific action. CTAs come in all different forms, from images to buttons to text.
Here are a few CTAs you’ve probably used recently:
Why are calls-to-action so important?
A good call-to-action will drive members and visitors to take important next steps. A CTA can directly impact the number of givers, registrants, and participants you recieve.
3 CTA best practices:
1. Attention grabbing design
You don’t need to be a design pro to do this. Make your CTA stand out and scream “click me” with a few simple tips:
- Make it prominent in size or positioning
- Place your CTA multiple times throughout, whether in an email or in-app
- Use a color that contrasts with your background
- Use action-focused phrases 👇
2. Action-focused phrases
CTAs work best when they’re straightforward, urgent, and drive people to do something. The first step is to think about what you want them to do. For example:
Goal: “I want members and visitors to give to this cause”
Don’t beat around the bush—combine strong, straightforward language with words that create a sense of urgency i.e. now, today, instantly, etc.
3. Emotive + impactful language
Once you feel like you’ve got the “straightforward + urgent” parts of a CTA down, you can add another layer:
Straightforward + urgent + emotive
Adding this layer can take people from apathetic to eager. Here, you’ll want to use words that evoke emotion, communicate a personal benefit, or convey impact. Be heartfelt, but still direct like these examples:
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Find more tips + tricks on engaging volunteers this Christmas season.